EXPLORE LAWRENCE WINS TRAVEL INDUSTRY ASSOCIATION OF KANSAS MARKETING AWARD

by | Nov 3, 2020 | Arts and Entertainment, Community-Non-Profits, Marketing, Media

2020 Unmistakably Lawrence Visitors Guide takes the prize

eXplore Lawrence was awarded a Travel Industry Association of Kansas (TIAK) marketing award during the Virtual Kansas Tourism Conference on October 28, 2020.

eXplore Lawrence earned the first place award in the Outsourced Visitors Guide, Large Community Category. The 2020 Unmistakably Lawrence Visitors Guide invites you to “Join our party in a city where you are free to be you!”

Lawrence Tourism Ambassador and local expert for Arts & Culture, Brandon Eisman, graces the cover of the 2020 Guide with his big-hearted, glamourous alter ego, Deja Brooks. Within the guide, Brandon and other local experts share their Lawrence recommendations for food, arts, history, sports, outdoors, and live music.

The guide uses the power of Augmented Reality to unlock bonus content. Users of the guide are encouraged to download the Blippar App from their mobile device’s app store, point their mobile device at ten specially-marked pages throughout the guide to unlock the most up-to-date content.

The guide also includes:

  • Downtown Lawrence: Getting Around Downtown and Beyond
  • Lawrence Universities: University of Kansas and Haskell Indian Nations University
  • Around Lawrence: Surrounding Communities
  • Restaurant Listings, Major Events, Accommodations Listings, and a City Map

eXplore Lawrence partnered with Sunflower Publishing a division of Ogden Publications to create and publish the winning guide.

A digital copy of the guide may be viewed here>

The TIAK Marketing Awards recognize outstanding marketing efforts of tourism organizations throughout Kansas. A panel of four marketing professionals from outside of the Kansas tourism industry judge the awards. The purpose of TIAK is to speak with one voice for the travel industry in the State of Kansas, promoting and supporting all components of the travel industry and travel development field.

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eXplore Lawrence represents the travel and tourism industry for Lawrence and Douglas County, Kansas. We are dedicated to creating economic development by attracting visitors, conventions and events to our city.

If you would like more information about this topic, please contact Andrea Johnson at (785) 856-5284 or email at ajohnson@explorelawrence.com.

About the Author

Director of Marketing & Communications, eXplore Lawrence

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