eXplore Lawrence Will Use 37th NTTW (May 3-9) to Look Ahead to Recovery
Lawrence, KS, May 3, 2020– National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry, will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: the Spirit of Travel.
Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery.
“Through every hardship, I find myself in awe of the travel industry’s ability to join together, adapt, and emerge stronger than before,” said U.S. Travel Association President and CEO Roger Dow. “This is our toughest challenge yet, but what I’ve seen is that the spirit of travel has not been shattered.”
Since in-person rallies and events that have been hallmarks of NTTW in years past are not an option this year, eXplore Lawrence is engaging by sharing the economic benefits of travel and tourism for Lawrence and Douglas County, providing ways residents can support the Lawrence travel industry, joining partners across the country for a #VirtualRoadTrip on Twitter, and hosting a webinar focused on re-opening best practices for hospitality businesses.
Said Executive Director, Michael Davidson: “There’s no doubt this has been an incredibly challenging time for eXplore Lawrence, but we see National Travel and Tourism Week as an opportunity to remind our visitors and our residents of the incredible spirit and resiliency of the travel industry and our workforce. It’s only a matter of time before we all get moving again, and eXplore Lawrence will be more ready than ever to welcome travelers with open arms.”
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eXplore Lawrence represents the travel & tourism for Lawrence and Douglas County, Kansas. We are dedicated to creating economic development by attracting visitors, conventions and events to our city.