McGrew Real Estate had the pleasure of learning from internationally bestselling author and acclaimed motivational speaker, Michael J. Maher, at the Lawrence Public Library on August 8.
Maher created the (7L) System, which is centered around generosity in business. The idea is that a business rooted in kindness will foster referrals and success. This strategy mirrors what McGrew Real Estate prides itself on doing, which is to give back and be actively involved in the betterment of the Lawrence community.
The renowned speaker highlighted the importance of three foundations: love, generosity and appreciation. Particularly for real estate agents, these elements can increase referrals and generate new clients.
Maher asked the crowd of agents to consider a possibility: “What if we could be our most loving, generous and appreciative selves all the time?”
The idea of using generosity as a tool of influence is beneficial for all parties in business, because no one walks away from a genuine experience feeling used or underappreciated.
Other pieces of advice that emerged from the presentation include making sure that connections never feel awkward and always feel awesome, and to always, always make the phone call as an agent.
Maher’s book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals, is described by Maher’s team on his Facebook page as a “No BS, business romance novel for straight-to-the-point people who love precision and strategy.”