by | Jan 30, 2019 | Arts and Entertainment, Community-Non-Profits, Events, Marketing, Media, Recreation, Retail

LAWRENCE, KS, JANUARY 29, 2019  – eXplore Lawrence today announced the launch of a new partnership with Utrip, the data-driven travel personalization platform. Utrip’s innovative technology will enable visitors to create unique, personalized itineraries for their trips to Lawrence, Kansas. The experience is available at https://trip.unmistakablylawrence.com/.

eXplore Lawrence is launched this new trip planner on National Plan for Vacation Day, January 29. Every year more than half of Americans (52%) fail to use all their time off, creating a stockpile of 705 million unused vacation days, up from 662 million days the year before.

“National Plan for Vacation Day is an opportunity for Americans and for America. And who better than the travel industry to help plan the perfect vacation?” said Roger Dow, President and CEO, U.S. Travel Association. “We encourage every American to plan their time off to explore our great country.”

The most effective remedy for American workers who want to use more vacation days is better planning. Yet just over half (52%) of households set aside time to plan the use of their vacation time each year.

“eXplore  is celebrating National Plan for Vacation Day because we want to encourage Americans to take their well-deserved time off, and what better way to take a day than to travel?” said Michael Davidson, Executive Director of eXplore Lawrence. “The new Utrip Trip Planner provides a personalized, fun, and simple way for visitors to plan their trips, and we believe it will inspire more and longer trips to Lawrence.”

Utrip’s technology optimizes travel experiences around a user’s preferences, budget and other relevant factors. Leveraging advanced artificial intelligence algorithms, the system automatically sorts through hundreds of activity options at the click of a button, enabling visitors to effortlessly plan trips and make the most of their time in destination.

“Lawrence has been a forward-thinking city since it was founded, and we’re thrilled to be a part of their progressive tradition,” said Gilad Berenstein, CEO and Founder of Utrip, “From their vibrant art scene and amazing music to their rich history in everything from sports to the Civil War, we’re thrilled to help travelers discover what makes Lawrence so unmistakable.”


About eXplore Lawrence

eXplore Lawrence represents travel and tourism in Lawrence and Douglas County. We are dedicated to creating economic development by attracting visitors, events, and conventions to our city.

About Utrip

Utrip is a data-driven personalization platform and A.I. recommendation engine built specifically for the travel industry. We combine the best of local expertise, human experience and artificial intelligence to make the customer experience easy, enjoyable and personal. Leveraging machine learning and advanced traveler preference data, Utrip enables travel companies, both large and small, to increase conversion rates, ancillary revenue, customer loyalty and engagement. Whether through our white label solution, API recommendation engine or data enrichment, Utrip’s technology optimizes your digital experience based on customer preferences, budget, geography and many other relevant factors, sorting through millions of options in seconds. At Utrip, we’re empowering our partners to reimagine their customer relationships through every step of the travel lifecycle. For more information, please visit www.utrippro.com.

National Plan for Vacation Day is celebrated the last Tuesday in January as a day to encourage Americans to plan their vacation days for the rest of the year at the start of the year.


About the Author

Director of Marketing & Communications, eXplore Lawrence

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