New Lawrence Business Helps People Achieve Restful Sleep

by | Dec 4, 2018 | Health Care

Having trouble sleeping? Cereset™ believes it has the perfect solution and is opening a facility in Lawrence, Kansas. Cereset, a wellness company dedicated to helping people achieve restful and restorative sleep, announced it has opened the first franchise location in Kansas at 5040 Bob Billings Parkway, Suite A1, Lawrence, Kansas 66049 on November 1, 2018.

Studies have shown that stress can cause the brain to become unbalanced, leading to anxiety, inability to focus, feelings of restlessness and trouble sleeping. Cereset’s all-natural and non-invasive technology uses sensors to detect brain rhythms, which echo as audio tones played back to the client. The BrainEcho™ process happens in real-time between the computer and the brain to produce a relaxed brain which can manage stress and support restful sleep.

Cereset founder Lee Gerdes used his expertise in physics, mathematics, computer software and psychology to develop Cereset’s patented BrainEcho™ technology after a traumatic and violent attack left him with the inability to sleep for nearly a decade.

“My research led me to discover the power of the brain’s self-healing properties which can improve cognitive function, positive mental attitude and restful sleep in a safe and natural manner,” said Gerdes. “Following several clinical studies proving the technology helps the brain reset itself, we’re pleased to be franchising Cereset to help people around the world achieve more restful sleep.”

“For many people who have trouble sleeping, they may not realize that the problem lies with the person’s brain being out of its natural balance,” said Ed Bloch, the franchise owner for the Cereset in Lawrence. “I’m happy to be offering a safe and natural way to help people get the sleep they need through Cereset’s innovative technology.”

Bloch, who has been a practicing licensed psychotherapist since 1989, had been serving clients in the Lawrence area with the previous generation of Cereset’s underlying technology since 2008 at his facility known as Life Enrichment Center. He is pleased to now open a Cereset franchise where he will offer clients the newest generation of Cereset technology to help clients to achieve even better results on a shorter timeline.

The name Cereset comes from a combination of the words Cerebrum (brain) and the word “reset,” as it helps the brain reset itself to its natural state, thus aiding the brain and body in more quickly and easily falling asleep. To date, the Cereset technology has been used successfully with more than 130,000 clients in 25 countries.

People can find more information about the Cereset technology, additional locations, franchise opportunities and scheduling appointments by visiting or calling the local Cereset office at 913-369-7111 or emailing

About Cereset: 
CERESET™ is a wellness company that helps its clients relax their brains to manage stress, restore hope and finally achieve restful sleep through patented BrainEcho™ technology that empowers the brain to reset itself as it hears and “sees” its own reflection.  The global technology leader in non-invasive brain self-restoration and optimization, Cereset enables the brain to fully relax and reset itself to its natural balance from the inside out. There is no outside intervention, stimulus or medication of any kind – the brain does its own work and the client often naps or relaxes quietly in a comfortable chair. To schedule an appointment at a Cereset office, or to learn more visit

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